This editorial collection was developed in New York and presented internationally.
Since its release in late 2025, The Parlor Room has been awarded and recognized internationally for its originality as the first novelistic memoir presented in a full-color newspaper format.
Through the process of directing, authoring, and capturing this work, I reinforced my passion for brand storytelling. I believe evermore in creating sellable narratives playfully and meaningfully, forging connection through authentic scripts, and making something I am unashamed to sell because it is infused with genuine care, insight, conviction, and love.
Stay the Day
EDITORIAL / 02
Based on true stories, this editorial explores the spontaneous traditions of friendship, food, and home life in New York City.
“If you’ve ever witnessed New York City at 8 a.m. on a Saturday, you’ve experienced one of the seven wonders of New York: the city that never sleeps finds itself in a state of rest. The streets are empty compared to the weekdays, and the battle sound of cars and buses is reduced to the occasional swoosh of a taxi passing by.
At this early hour, you see the beauty of New York as it was intended — the intricate historical details and the communal intentions of its architects, arborists, and designers. Fast walkers become slow walkers, and the typical flow of activity vanishes for a time…”
Lily
About The Design
EDITORIAL DIRECTION
The Parlor Room is designed as a 48-page, full-color tabloid on 55gsm classic newsprint, and reads at the length of a novella.
It features a variety of stories with accompanying imagery captured on film. The work is entirely set inside a New York City prewar apartment and is themed around New York as it’s lived on the inside, without the usual tropes about rent or hustle-bustle culture.
EDITORIAL / 01
Single Rose
Written as a screenplay and captured on film, this editorial explores the cycles of inspiration, doubt, and resilience creatives endure in pursuit of their best ideas.
“I’m always surprised by this part of the creative process. Where, after so much ideation and preparation, the soul of a project gets lost in self-doubt and executional hiccups. Things tend to come together in the end, but there’s always a moment in the middle when I want out of my own ideas.”
Click here to view the remainder of this project.
